How to Add Watermark to Photos

Protecting your digital images is essential in an age where sharing and distribution are commonplace. Whether you're a professional photographer or an avid hobbyist, watermarking your photos adds a layer of security and ownership.

This article will provide a step-by-step guide on how to watermark your photos. We will cover photo editing software for both Windows and Mac operating systems.

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What is a watermark on photos?

A watermark is a digital mark or logo that is overlaid on an image to signify ownership and prevent unauthorized use. It is a discreet, yet powerful method of safeguarding your pictures.

Moreover, watermarks can also serve as proof of ownership in case of copyright disputes. Having a visible stamp on your photo can make it easier to prove that you are the original creator and hold the rights to the image.

Option 1: For Windows

One of the easiest and most effective ways to add a watermark to your photos is by using Icecream Photo Editor. Specifically tailored for Windows users, the free photo editing software provides a robust suite of features, including the ability to easily watermark your pictures.

Just follow this step-by-step guide:

  1. Download and install the free photo editor on your computer.
  2. Launch the software and select the photo you want to watermark.
  3. You have 2 possible options:
    • Click "Add Image" or use the Ctrl + Shift + K combination and upload the photo you want to use as a stamp.
    • Hit the "Add Text" button or press the T hotkey and type the text of your watermark.
  4. In both cases, you can move and resize the stamp and adjust its opacity.
  5. Once you are satisfied with the result, click the "Save" button.
Icecream Photo Editor


  • Ease of use. This image editor features an intuitive interface that makes it easy for users of all skill levels to navigate and utilize its tools effectively.
  • Watermark types. It is possible to choose between image and text watermarks. This gives you the flexibility to create watermarks that best align with the branding or personal style.
  • Customization. Users can create fully customizable watermarks on their photos, adjusting parameters such as font, size, color, opacity, rotation, and placement to suit their preferences.
  • Versatility. The picture editor offers a range of editing features including cropping, adjusting brightness, contrast, and more.
  • Cost-effective. This photo editor offers a free version with basic features, making it accessible to users with varying budget constraints. You can also upgrade to the pro version for additional features and capabilities.

Overall, Icecream Photo Editor offers a comprehensive and user-friendly solution for watermarking photos, providing the photo editing tools and flexibility you need to protect and enhance images effectively.

Option 2: For macOS

Preview is a built-in application for macOS that offers basic image viewing and editing functionalities. With its intuitive interface and readily accessible tools, the program serves as a convenient solution for users seeking to protect their images with personalized watermarks.

Here's how to add a watermark to photos:

  1. Open the image in Preview by double-clicking on it.
  2. Go to the "Tools" menu and select "Annotate" followed by "Text".
  3. A text box will appear on your image. Type in the text you want as your stamp.
  4. Use the handles around the box to adjust the size and placement on the page.
  5. Alter the font, text size, color, and other parameters according to your preference.


  • Built-in application. The software comes pre-installed on macOS devices, eliminating the need to download or purchase additional programs.
  • Familiarity. Mac users are likely familiar with Preview, as it is commonly used for viewing and basic editing of images and PDFs, making the process more straightforward.
  • Free to use. Since it is a built-in program, there is no additional cost associated with using it for watermarking photos.


  • Opacity adjustment. Users can't adjust the opacity of watermarks, which may affect the visibility of the content under the stamp.

To conclude, utilizing Preview to add a watermark to any photo is a simple and efficient method for Mac users. It may not have all the advanced features of other photo editing software, but it gets the job done quickly and effectively.

How to Watermark Photos: Conclusion

That's it! You are now equipped with the skills to add watermark to your photos. Remember, adding a watermark not only protects your images but also helps in promoting your brand or business. It's a straightforward and impactful way for standing out and making a lasting impact on viewers.

To sum it up, always make sure to use a high-quality logo or text as your watermark. Experiment with different positions and sizes to find what works best for your images. And most importantly, be consistent with your watermarking to establish a strong visual identity.

With these tips in mind, you can confidently protect and promote your photos with professional-looking watermarks.

Paul Skidmore

Tech Writer and Photography Aficionado

Paul is a self-professed photography and tech nerd and has years of experience working with various editing software. He has a passion for travel and has taken his camera to destinations including Antarctica, Singapore, Indonesia, and Greenland.
3 min read
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